A/B test your content items
Prepr A/B tests give you the power to perform A/B tests with your content in an easy-to-implement way. By A/B testing your content frequently, you increase CTR and time spent. Zoom in on retrieved metrics and learn what content works best – or improve the content that needs tweaking.
An A/B test is a randomized experiment using two variants of the same content item (A and B). Variant A is the original and variant B differs, and contains at least one element that is modified from the original. Before you can start testing, you need to create at least one B variant of a content item.
Implementation of A/B testing needs a configuration of your website or app as well. Learn more on how to implement A/B-testing on your own frontend. To enable A/B-testing in Prepr, go to Settings > Publish > Models. Activate the A/B-testing toggle. Now you are ready to go!
Start an A/B test
To start A/B-testing, simply click the 'A/B test' toggle in a content item. The current content item will be variant A, visible with the variant A-label prefixed on the content item title.
After the A/B test toggle is opened, you can make a second variant of the content item, variant B. Now change some elements, like the title or cover image, and save the content item. Approximately 50% of your website or app visitors will see variant A, the other 50% the B-variant.
Test result insights
Close the A/B test
If the test is significant you can choose to continue with the variant that had the best results. Switch off the A/B testing option and check the test results in the popup. Choose the variant you want to continue with and close the test.
The variant you have chosen will remain, the other variant will be deleted. A/B test results do not persist. So, when you start a new A/B test with the same content item, your content item starts with 0 exposes and 0 views. Any engagement score will remain.