Optimizing content items for search engines

Creating high-ranking content in Google just got a lot easier with Prepr. The 'SEO-Validation' gives you instant feedback on how well your content is optimized for search engines. Just enter the keywords you are optimizing for, and Prepr will show you what you can do to improve your search engine rankings.

Note: To enable SEO score, you need to select the SEO checkbox on the model settings page.


Enter the keyword phrase that you want to optimize for this content item. These keywords are used for optimization suggestions in Prepr and are not the Google SEO keywords. The Google SEO keywords are, you might have guessed it, generated automatically by Google.

SEO title

Google typically displays the first 60–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.

Meta description

The meta description can be any length, but Google generally truncates snippets to 320 characters. It's best to keep the meta description long enough that it's sufficiently descriptive. Therefore, we recommend a description between the 50 and the 320 characters.


Prepr shows how often the entered keywords are displayed in your content item. The top three occurrences are shown in the optimization sidebar.

Google preview

Based on the given meta title and meta description, Prepr previews a Google snippet in the optimization sidebar. Did you set a domain URL and slug? This will be shown in the Google snippet as well.

Nofollow tags

Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank, they don’t impact search engine rankings. 

You can add the "nofollow" by opening the link pop up in the text editor and select ' Don't follow'.